The launch is happening Tuesday, September 1 @ 10:00 AM EST. There will be an early bird going on from 8:00 AM - 10:00 AM EST where your subscribers get the opportunity to gain access to this system for $9.95. Starting at 10:00 AM EST the price increases to $12.00 and will be on a price freeze for the first 24 hours before going up to $14.95 for the remainder of the launch which ends Saturday, September 5 @ MIDNIGHT.